Case Study

A sales and client platform for a property developer.

OneEleven sells apartments across several developments. We built the private system their office now runs on, so every development, buyer, contract, payment and enquiry lives in one place.

  • ClientOneEleven
  • SectorProperty development
  • What it isPrivate web platform
  • StatusLive

The challenge

A property sale has a lot of moving parts.

Every apartment travels from a first enquiry to a viewing, a reservation, a contract and a schedule of payments that can run for years, often with an agent involved along the way.

Keeping that straight across several developments, and knowing at any moment what is sold, what is paid and who needs a call back, is a job in itself. OneEleven needed one system the office could trust for all of it, shaped around the way they actually sell.

What we built

Everything the sales office touches, in one place.

  • Developments & unitsEvery project and apartment, with its status and price always current.
  • BuyersOne record per buyer, with their apartment, contract and history together.
  • Contracts & paymentsA payment schedule for every sale, showing what is paid and what is due.
  • LeadsWebsite enquiries arrive in the system and are followed through to a sale.
  • CalendarViewings, site visits and calls for the whole team in one shared view.
  • CampaignsEmail and WhatsApp messages to buyers and agents who agreed to hear from them.
  • AgentsThe partner agents behind each sale and the commission they are owed.
  • ReportsSales, money and lead reports by development, ready to export.
  • Greek & English
  • Office only sign in
  • User roles
  • Change history
  • Hosting & maintenance

Inside the system

A look at the screens the office works in.

Shown with invented demo data. The real system is private to OneEleven’s office.

  • The OneEleven dashboard with demo figures for money collected and outstanding, and the payments that need attention

    01

    The day at a glance

    What came in this month, what is still to come and the payments that need attention, as soon as the office signs in.

  • The projects list with four demo developments, their completion dates, status and units sold

    02

    Every development at a glance

    Units sold, available and in negotiation for each development, alongside the value sold so far.

  • The clients list with demo buyers, their apartments, developments and assigned team members

    03

    Every buyer in one list

    Each buyer with their apartment, development, where they came from and who in the team looks after them.

  • A demo contract with the price, amount paid, amount outstanding and its payment schedule

    04

    The money side of every sale

    Each contract carries its own payment schedule, so the office can see what has been paid, what is due next and what is running late.

  • The leads list with demo enquiries, their source, the team member assigned and their status

    05

    From enquiry to buyer

    Enquiries from the website and social channels land in one list, each with where it came from, where it stands and who is looking after it.

  • A month calendar with demo appointments and follow ups for the sales team

    06

    The team’s week in one view

    Appointments and follow ups for everyone, coloured by what is still to happen and what is already done.

  • The campaigns page with demo campaigns, their audience, channel and status

    07

    Messages that respect consent

    Campaigns reach buyers and agents by email or WhatsApp, and only ever the people who said yes.

  • The leads report with demo figures: leads a month and how many became buyers

    08

    Numbers the office can act on

    Lead, sales and money reports with simple filters, made for a weekly look rather than a data team.

Every name, phone number, email and amount in these screens is invented. No OneEleven client information appears on this page.

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